The NonProfit Times: Metallica Unveils ‘Month Of Giving’ For COVID-19 Relief
The entertainment industry continues its ramp-up of COVID-19 relief with the latest announcement from the heavy metal band Metallica and its U.S.-based charity All Within My Hands for a “Month of Giving” initiative. The foundation’s leaders were inspired by the recent #GivingTuesdayNow campaign, according to an announcement from the foundation. This element of the foundation’s work will support Feeding America, Crew Nation, USBG National Charity Foundation and DirectRelief and run through the month of May.
Each week the foundation will highlight a different organization “we are supporting through our grants for COVID-19 relief,” and share with fans what these organizations do and how they can chip in. Metallica will donate proceeds from select merchandise to each organization. The band is also streaming concerts at #MetallicaMondays streaming concerts.