Carhartt
For The Love Of Labor
MARCH 8, 2024
We're honored to reunite with Carhartt as the workwear brand's For the Love of Labor 2024 grant recipient to help women start careers in the skilled trades!
In recognition of International Women's Day, the first $250k in sales of women's apparel across Carhartt retail stores, on Carhartt.com, and Reworked.carhartt.com will help fund women in our Metallica Scholars program. Together, we’re providing the next generation of hardworking women with the training and tools needed to take their future into their own hands.
“Every woman opting for a rewarding career in the skilled workforce is not only contributing to the industries they serve but also actively challenging outdated stereotypes that often hold back talented individuals from pursuing their passions. By combining efforts with All Within My Hands, we aim to help break down barriers for women in the trades, which include fewer job education programs tailored for women, limited childcare options, and a general lack of resources that exacerbate the gender inequity within many industries, to cultivate the next generation of workers making their own history.”
Todd Corley, Senior Vice President of Inclusion, Sustainability, and Community
Carhartt
“Careers in the trades are overflowing with high-demand positions offering stable wages that can be life-changing. However, these jobs often reside in historically male-dominated industries that present added obstacles for women looking to get involved. Within our program, approximately 30% of the Metallica Scholars have historically been women, and we want that trend to continue. Carhartt’s sales donation and For the Love of Labor grant contribute to the resources we need to continue shifting perceptions around the trades and help unlock impactful opportunities for women at a time when we need it most.”
Peter Delgrosso, Executive Director
All Within My Hands
The demand for skilled workers is higher than ever as professionals in the trades retire at a faster rate than younger workers replace them, which is estimated to leave three million skilled roles unfilled by 2028. Despite the widening labor shortage, women only comprise roughly 4% of the US skilled workforce. This is why Carhartt’s funding to help light the way for women to explore meaningful careers and increase representation in the trades is so critical.
Hard Rock is Hard Work
SEPTEMBER 6, 2021
Carhartt believes labor should be honored every day, which is why the workwear brand selected our Metallica Scholars Initiative as its recipient for all sales on Carhartt.com on Labor Day 2021, providing future opportunities to people interested in filling essential workforce jobs.
“Carhartt and All Within My Hands are bound by our shared passion for supporting workforce education. As two organizations dedicated to providing opportunity, we hope to expand the Metallica Scholars program to include even more schools this year and to get even more students trained for a career in the skilled trades.”
Dr. Edward Frank, Executive Director
All Within My Hands Foundation
“To build the workforce of the future, we need to connect more people to the training and education that helps fill essential jobs. With our partnership, we’re sending the message that whether you’re in high school looking for a first step or out of work looking for a new start: come join the skilled trades. What better time to recruit job seekers into these exciting, high-demand opportunities than on Labor Day?”
Janet Ries, Vice President of Marketing
Carhartt
Recruiting Our Future Workforce
Leading up to this campaign, Carhartt turned idea into action, partnering with production and transportation company Upstaging to create a once-in-a-lifetime experience for some aspiring crew members.
To achieve this experience, Carhartt took a page from Metallica’s history when, over forty years ago, Lars placed a classified ad in a Los Angeles newspaper that brought him and James together. Following suit, we joined the workwear company in creating a want ad to raise funds and connect people to workforce education opportunities. The goal was to recruit a new generation to the skilled trades as the U.S. faces a labor shortage, especially in live events, connecting an eager workforce to gratifying jobs in the trades.
A few lucky job seekers who answered the ad attended the stage-building workshop hosted by our friends at Upstaging, who have worked with Metallica for decades and put on shows for some of the biggest names in the music and entertainment business.
About Carhartt
Established in 1889, Carhartt is a global premium workwear brand with a rich heritage of developing rugged products for workers on and off the job. Headquartered in Dearborn, Michigan, with more than 3,000 employees worldwide, Carhartt is family-owned and managed by the descendants of the company’s founder, Hamilton Carhartt. For more information, visit www.carhartt.com.
