Supporting local food banks while on tour is something Metallica has been doing quietly for years. With the creation of AWMH, the band officially began the #MetallicaGivesBack campaign, donating a portion of every ticket sold at each stop along the WorldWired Tour to a local food bank. Together with the Metallica Family, the band and the Foundation are able to make a difference for those suffering from hunger within the communities visited by the tour.
We have been expanding our support of food banks across the country by establishing an annual Day of Service encouraging fans to volunteer at their local food banks. In 2018 more than 1,000 fans descended upon 20 food banks in the Feeding America Network and one year later we doubled our impact when 3,000 Metallica fans volunteered across 51 food banks in one single day in 2019.
By encouraging fans to donate through #MetallicaMondays concert streams on YouTube during the COVID-19 crisis and working directly with Feeding America National Organization to distribute funds, we were able to help supply an incremental 324M pounds (260 meals) since March 1, 2020. By banding together we are helping to address the more than 40% increase in people seeking assistance due to food insecurities.