All Within My Hands is a non-profit, philanthropic organization created by the members and management of Metallica, dedicated to creating sustainable communities by supporting workforce education, the fight against hunger, and other critical local services.
The 2021-2022 school year marks the third year of the Metallica Scholars Initiative. Together with our partners at the American Association of Community Colleges (AACC), we have grown from 10 schools to 23 across the United States, supporting a variety of career and technical education programs through a total of $4.1 million in grants.
The Fight Against Hunger
One in nine people in America is food insecure. While Metallica has made supporting local food banks a priority for years, the creation of AWMH and our partnership with Feeding America has enabled us to take that giving to the next level.
Critical Local Services
From natural disasters like wildfires, hurricanes, and earthquakes to the global COVID-19 pandemic, the need for disaster relief comes in many forms.
To maximize our impact, we have partnered with Direct Relief, a humanitarian aid organization active in all 50 states and more than 80 countries. Direct Relief's established international network allows them to act quickly and efficiently to provide funding and resources needed in an emergency.
Our Signature Events
The Metallica Family of fans is a passionate group and the core of our supporter base. They donate across platforms at an average of $66 per gift, contributing on our website, Facebook, Instagram, auction page, Metallica's YouTube Channel, and beyond. But nothing gets fans more engaged than a benefit concert!
The Helping Hands Concert & Auction
Whether taking the stage at the Masonic Auditorium in San Francisco - a more intimate venue than the band is typically known to play - or streaming live from HQ straight into living rooms around the globe, a unique Metallica concert makes for one hell of a fundraiser!
2018 was our inaugural benefit concert, and wow, what a night! Between tickets sales from the packed house and competitive bids in the accompanying auction, we raised over $1.3 million. The night would not have been possible without the generous contributions from our sponsors, the support of Cage the Elephant - who opened the show with their own acoustic set, or our dedicated AWMH donors and Metallica fans.
We intended to host another in-person benefit in 2020, but COVID-19 had other plans. Rather than shut down the production, we pivoted to create an event unlike anything Metallica had attempted before. Not only was this the band's first-ever worldwide, pay-per-view livestream, but our sponsors enabled us to take advantage of cutting-edge technology that brought fans into the room with the band! The appearance of fans on the walls surrounding the performance wasn't just for show; James, Lars, Kirk, and Robert were able to call out fans and have conversations with them in real-time! In addition to this being a connection we'd been craving throughout the pandemic, Helping Hands again raised $1.3 million.
Day of Service
When we launched AWMH, we envisioned a future where Metallica fans would activate in droves to give back. After only a year and a half, we saw our dreams come to fruition.
In May of 2018, we hosted our first Day of Service with help from our partners at Feeding America. All four band members spent time at a local food bank in their communities, and their efforts were amplified by over 1,000 dedicated fans doing the same! But we weren't done yet...
Just one year later, in May of 2019, our volunteer count tripled to over 3,000 participants across the country! We are continually inspired by the selfless, important work food banks around the world do day in and day out, and we can't wait to safely reinstate our Day of Service as our trademark annual volunteering event.
Month of Giving
COVID-19 necessitated a change in our Day of Service plans. With health and safety as a priority, we knew we needed to get creative to continue our tradition of a large-scale fundraising event during the month of May. From that need, the Month of Giving was born. In 2020, we focused our efforts on organizations helping people on the front lines of the pandemic, highlighting a new recipient every week.
The event culminated in $200,000 raised to further our support of Feeding America, Direct Relief, Live Nation's Crew Nation initiative, and the USBG Charity Foundation's Bartender Emergency Assistance Program.
Reviving Month of Giving for 2021, we focused on two of our primary partners: Feeding America, combatting food insecurity on a national level, and Direct Relief, improving quality of life for people confronting enormous hardship while recovering from disasters worldwide
Our second Month of Giving featured limited-edition merch, a special auction for an AWMH ESP guitar signed by Metallica, and our favorite, a friendly fundraising competition between Metallica fan club chapters worldwide!
Once again, Metallica fans and AWMH donors helped us raise $200,000, furthering our work in the fight against hunger and supporting critical local services.
At the very beginning of the COVID-mandated shelter in place, we found ourselves missing live music and wanting to create something to bring a little joy to our community. That desire birthed a 23-week concert streaming series entitled #MetallicaMondays, featuring shows that had been performed in 13 different countries.
The series amassed 18 million views from Metallica fans around the world. And while the shows were free to watch, the band included an optional fundraiser with each video to benefit AWMH. And aren't we glad they did?! The #MetallicaMondays series raised over $100,000 for the Foundation, enabling us to continue our COVID relief donations.
This Is Only The Beginning...
While we could not be more excited about what All Within My Hands has accomplished since 2017, we know there is much more work to be done, and we're here to do it. But we can't do it alone! If our work speaks to you, please consider signing up for our mailing list to stay updated on all AWMH activities or making a donation today.