Billboard: Helping Hands: Metallica Focuses on Fan Involvement With Second Annual Day of Service
When Metallica met with professor, philanthropist and new acquaintance Dr. Edward H. Frank in 2017 to consult on its new All Within My Hands (AWMH) charitable foundation, Frank advised the heavy metal titans to "do no harm" by steering clear of potentially contentious causes.
"I didn't want to do something where we were trying to do good but unintentionally caused something to [reflect badly on] the band," he tells Billboard. He cites as a recent example the backlash wealthy donors received from people who accused them of exploiting the Notre Dame Cathedral fire tragedy for the sake of their own image. But drummer Lars Ulrich -- whose band has weathered its share of controversies -- wasn't fazed. "[He] was like, 'Nah, we've been through that stuff,'" recalls Frank. "'Don't worry about it.'"