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Construction Dive: 'Enter Tradesman:' Metallica's Nonprofit Teams with Carhartt for Construction Trades Recruitment

Workwear brand Carhartt has teamed with All Within My Hands, a nonprofit founded by the members and management of heavy metal rock band Metallica, in an effort to recruit a new generation of workers into the trades.

Metallica founded the AWMH organization to help encourage people to find jobs in skilled trades, knowing that the music touring industry is inextricably linked with the trades. Metallica has toured for decades and had to postpone appearances when the pandemic first began.

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