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News From AWMH

All Within My Hands and Carhartt Celebrate Labor Day

AUGUST 31, 2021

All Within My Hands is very excited to announce a partnership with global premium workwear brand Carhartt! In honor of Labor Day, all online sales from on Monday, September 6th, will be donated to our Metallica Scholars Initiative

Carhartt took a page from Metallica’s history when, over forty years ago, Lars placed a classified ad in a Los Angeles newspaper that brought him and James together. Following suit, the workwear company and AWMH created a want ad to raise funds and connect people to workforce education opportunities to earn them gratifying jobs in the trades. The goal was to recruit a new generation to the skilled trades as the U.S. faces a labor shortage, especially in live events.

A few lucky job seekers who answered the ad attended a stage-building workshop hosted by Upstaging, a production and transportation company that has worked with Metallica for decades and puts on shows for some of the biggest names in the music and entertainment business. Carhartt documented the workshop experience in a new video, “Hard Rock is Hard Work,” showcasing various trade jobs in live events that are also transferrable to the larger job market – including welding and fabrication, lighting and electrical, construction, transportation, and more.

Carhartt’s Labor Day campaign comes after millions of people in the live events industry were put out of work as concerts, sporting events, plays, and all other events were shut down due to the pandemic. The need also applies to the country at large as the U.S. Bureau of Labor Statistics reports 943,000 new jobs in July 2021, many of which are in industries that require skilled labor.

“To build the workforce of the future, we need to connect more people to the training and education that helps fill essential jobs. With our partnership, we’re sending the message that whether you’re in high school looking for a first step or out of work looking for a new start: come join the skilled trades. What better time to recruit job seekers into these exciting, high-demand opportunities than on Labor Day?”

Janet Ries, Vice President of Marketing at Carhartt

Visit this Labor Day when they will donate all online sales between 12:00 am and 11:59 pm ET on Monday, September 6th to Metallica Scholars and learn more about how you can get involved. Our workforce education program not only connects students to hands-on learning but provides direct support to 23 schools through the American Association of Community Colleges (AACC) to enhance their career and technical education programs.

“Carhartt and All Within My Hands are bound by our shared passion for supporting workforce education. As two organizations dedicated to providing opportunity, we hope to expand the Metallica Scholars program to include even more schools this year and to get even more students trained for a career in the skilled trades.”

Dr. Edward Frank, Executive Director at All Within My Hands Foundation

For more information on Carhartt’s Labor Day campaign or All Within My Hands’ Metallica Scholars program, please visit And of course, visit our Metallica Scholars page for even more details on our signature program.

Special thanks to Upstaging for being such an essential part of this campaign and for their gracious hospitality!