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Leading Through Change: Marc Benioff With Lars Ulrich

MAY 1, 2020

Salesforce CEO Marc Benioff spoke with Ulrich this week as part of the Leading Through Change virtual event series about how he’s getting through this time and what he’s doing to help others via Metallica’s All Within My Hands Foundation. 

Metallica’s longstanding success is not only about connecting with its fans via music, but also about giving back to those in need. This is why the band started All Within My Hands, a nonprofit organization dedicated to creating sustainable communities through workforce education and aiding in the fight against hunger. “You wake up every day with a little bit of, ‘What can I do today to have an impact within my family, within my local community, on a global basis?’” Ulrich said.

These uncertain times have strengthened the ties between the foundation and the Metallica fanbase.“It feels like a sense of community,” Ulrich said. “For once, there’s a sense of one planet, one people, and everything else is secondary to that.”

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