Loudwire: Metallica Recreate 1981 Classified Ad to Recruit New Generation of Skilled Workers
It was a classified ad that started what would become one of the most successful bands in music history back in 1981, and Metallica are hoping that lightning can strike twice, teaming with Carhartt on a campaign inspired by that ad that will hopefully lead to a wealth of successful careers launching through their All Within My Hands foundation's Metallica Scholars Program.
It was 40 years ago that Metallica's Lars Ulrich took out a classified ad in a Los Angeles newspaper that read, "Drummer looking for other metal musicians to jam with. Tygers of Pan Tang, Diamond Head and Iron Maiden." That ad caught the eye of James Hetfield and led to their very fruitful and productive career.